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Brand Foundation Self-Discovery
Welcome
What is Brand? (11:13)
Your Notion Workspace (2:34)
Your Story & Position
Your WHY (9:51)
Your People
Ideal Audience (4:13)
Ideal Personas (9:28)
Market Research
Conduct Market Research — COMING SOON
Brand Culture
Exercise: Adjectives (8:41)
Brand Messaging
Mission, Vision & Values (7:35)
Business Name & Tagline — COMING SOON
Design Inspiration
Internal & External Inspiration (9:31)
Craft a Moodboard (11:11)
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Exercise: Adjectives
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